It helped Republican Bruce Rauner land the governor's office in his first election. Now Rauner is making another run at term limits.
It will be another two years -- when Rauner's up for re-election -- before Illinois voters could even have the chance to vote on amending the state constitution to include term limits.
But Rauner's getting an early start at promoting the idea.
There's this slick new ad:
"The system -- it's broken.
"Once a politician gets to Springfield they never leave."