R.C. McBride

General Manager

R.C. began his broadcast career at WDAN/WDNL in his hometown of Danville, Illinois, in 1990 while still a high school student. In 1997 he started at WJBC (replacing Charlie Schlenker!) where he worked as reporter/anchor, play-by-play broadcaster, and talk show host. R.C. won a national Edward R. Murrow Award for best radio newscast in 2002, the same year he moved into the WJBC Program Director’s office. He served as PD until 2012, with the station winning two Marconi Awards as National Radio Station of the Year during his tenure in that position.

In 2012 R.C. signed on with Illinois State University as Assistant Director of Marketing & Communications, overseeing the University’s flagship social media platforms, video department and trademark licensing program. He held that position with the University while also serving as GLT’s Interim General Manager during 2016 before assuming the GM role on a permanent basis effective January 1, 2017. He became GM of WCBU in June 2019.

An alum of ISU's School of Communications, R.C. served on the Normal Planning Commission from 2006 to 2015 and was elected to the nonpartisan Normal Town Council in 2015, serving until 2019. He can be seen occasionally doing television play-by-play for Illinois State and the Missouri Valley Conference men's and women's basketball, softball, and baseball seen on ESPN+, NBC Sports Chicago, and Fox Sports Midwest.

R.C. lives in Normal with his wife Christy and their three daughters and is lifelong Cubs fan who believes optimism is rewarded (eventually).

Ways to Connect

Morgan Hall exterior
Bradley University

A message from WCBU General Manager R.C. McBride:

WCBU continues to make moves. Literally. We’re officially in our new facility in Morgan Hall on the Bradley campus, which features our on-air studio, newsroom and staff offices. We look forward to hosting an open house in the near future where you can visit the space and meet our staff.

WCBU control board
WCBU

Dear friends,

The most wonderful thing about public broadcasting is the mandate to serve in the public interest, and with that comes the need to be as transparent as possible. As WCBU moves forward, we're going to proactively communicate with you. You should know what we're doing and why we're doing it. It's in that spirit I write this open letter to the Central Illinois community.