The CEO of Peoria's Children's Home says it's important for non-profits to think like businesses, not charities.
Matt George wrote a new book..."The Nonprofit Game Plan: The Proven Strategy to Nonprofit Success."
George said just like for-profit businesses, non-profits need money to avoid cutting back on services. But he said there is important distinction.
"The difference in a for-profit is you may lose revenue or investors are not happy or the stock goes down. What happens in a not-for-profit, is it could mean life or death," he said.